Ineke

For Canadian-born perfumer, Ineke Ruhland, her new eponymous fragrance line symbolizes er natural joie de vivre for perfume, design, art and literature. Indeed, her fragrances live up to that spirit. The Ineke fragrance line is refreshing and imaginative, provoking your senses with its mixed-media stories. Cleverly packaged with a keen attention to detail, each eau de parfum introduces its own scented vignette through photos, art, snippets of verse, and the fragrance itself.

Using lyrical titles that evoke stories of romance, nature, chemistry and courage, Ineke fragrances are rooted in her perfumery education and apprenticeship in France. The first four scents in the alphabetized collection are:

After My Own Heart — A romantic reflection on finding yourself in a place that feels just right. This scent is inspired by the romantic and wistful lilac flower, which to Ineke is the forgotten flower of perfumery.

Balmy Days&Sundays — A perfume about perfect moments on a relaxing Sunday; lying in the grass, breathing the smells of sweet scented flowers and fragrant leaves.

Chemical Bonding — Playfully juxtaposing Chemistry 101 principles with human attraction, this scent combines a bright citrus opening with a powdery soft base, resulting in a flirtatious alchemy. Derring-Do — A darkly romantic fragrance for men evoking spring rain, this is an ode to the literary rogue. Derring-Do is the Old English term for daring, with its requisite chivalry.

In her fragrance studio in San Francisco (she also keeps an apartment in Paris), Ineke creates inventive formulations partly inspired by the rare scented botanicals she grows in her garden.

Ineke Ruhland is a professional nose creating original fragrances in her independent studio in San Francisco. Born and educated in Canada, she moved to Europe in 1988 to embark on a career in the fragrance industry. After working in the Netherlands, England and France, she became fluent in three languages (English, French and Dutch) and cultivated a love for creating complex and original scents along the way. While living in France, Ineke completed her formal perfumery studies at ISIPCA, the only university-level perfumery school in the world. She honed her traditional perfumery techniques with sojourns to Grasse, the city that spawned erfumery in France. Culminating her studies in Paris, where she still resides for part of the year, Ineke apprenticed at an esteemed fragrance house for three years before moving to San Francisco and eventually launching her own line in the summer of 2006.