Cara&Co Concept Store
Cara&Co cannot be labeled. It´s neither a boutique, nor a shop, nor a department store. But it combines these three elements into a concept store that contains intellectual fashion, art, high-tech, food and music in a truly inspiring environment.
CONCEPT STORE
The notion of the “concept store” first emerged in the start of Millennium in Paris with the opening of “Colette”, and later in Milan with Corso Como 10, followed by London Dover Street Market. This was a time when the fashion market was dominated by global brands and logos, and “concept stores” allowed the individual to “breathe”, and let their own taste prevail. Those in the know immediately added Colette, Corso Como 10 and Dover Street Market to their fashion “black books”.
In 2007 Australian Company opened the first ever concept store in Russia, in the grounds of the Centre of contemporary art – and Cara&Co completed the European circuit, by adding Moscow to the fashion lover´s itinerary. A year after the opening Cara&Co Moscow was named in the list of The 10 Best Boutiques in the World by The Observer (UK) - the Sunday supplement to The Guardian, one of the world's oldest and most influential media. And again, two years later The Wall Street Journal published Cara&Co in the list of the best boutiques worldwide in its online version.
In August 2011 the world famous Cara&Co opened its doors in Sydney – in Westfield Shopping Town – the heart of Sydney’s shopping mecca.
Cara&Co has been built on a firm philosophy of researching and buying the most cutting edge selections, which reflect the very latest directions from around the world in order to secure those true “pearls” before they inevitably become part of the commercial mass. Everything that can be found in Cara&Co is exclusive for Australia, which makes the experience at Cara&Co so unique.
NO LOGOS FASHION ONLY
The main motto behind the store is “No Logos Fashion Only”. Cara&Co showcases intellectual fashion at a luxe level, producing its own aesthetic version of “discreet luxury”. We are for the people who don’t need any logo in order to express their personality. We have always consciously avoided pieces whose greatest selling point was their famous brand, items that screamed the designer's name, their season, or their owner's favorite place to shop. Cara&Co's philosophy of luxe-class, intellectual fashion has always assumed there would be things in our concept store that weren't for everyone. Things not just anyone would understand or find accessible. And in this lies their value.
In addition to luxe-class clothing and accessories from all over the world, the store offers vintage pieces, selective perfumery, high-jewelry, and a range of gadgets all of which are hand picked with a keen eye for originality and function.
INTERIOR
The Concept store itself is like a museum where every piece of interior may be treated as an exhibit.
The interior of Cara&Co is a piece of subtle, considered eclecticism. When creating the interior, the designers deliberately tried to get away from the usual image of a glitzy boutique, hence the mix of industrial, art-deco, constructivism and renaissance styles and ironic grouping of disparate objects such as 19th century scales from France, giant ball constructed of the Middle Ages’ horse shoes, and 10 ancient wooden gates generating the whole wall. All these objects exist cheek-by-jowl, without trying to compete with one another.
The first eye-catcher in Cara&Co is a zigzag window demonstrating the rotating scene with mannequins and art&fashion installations.
And at night when it’s closing time for the store, it begins to live another life – the transparent metal curtain drops down to shade partly the store content and leave only a tunnel through the length of the store which leads to the restaurant open till midnight. Subtle, theatre lighting turns up to create an intriguing atmosphere and invite gourmands to try sophisticated Flemish cuisine.
Read more about Cara&Co Restaurant.
Disclaimer and Copyright.
